Case study · CASIO G-SHOCK
G-SHOCK GA-V01 Animation
A character-driven social film for the GA-V01, produced in about one month with no traditional storyboard.
- Brand
- CASIO G-SHOCK
- Production
- Marumedia LLC, Japan
- CG & Animation Supervisor
- Mo Asnaei
- Year
- 2024–2025
The brief
Bring the GA-V01’s bold, organic design and shock-resistant attitude to a young audience on social, together with the G-SHOCK mascots.
The challenge
One month, no storyboard, and a mascot with no knees or hands that still had to dance and DJ convincingly.
The solution
Live layout and blocking sessions to lock camera and timing early, a body-driven performance style, an early render-ready look, and glass-fracture and particle FX planned from previs.
Frames
Hero film and social formats: animation, look development, lighting, rendering and compositing.
ZBrush · Cinema 4D · Maya · Alembic · Redshift · NukeX
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