Case study · CITIZEN
CITIZEN Series 8 GMT Blue
A luxury product film built on material precision and macro realism, in CITIZEN’s quiet, restrained visual language.
- Brand
- CITIZEN
- Production
- Marumedia LLC, Japan
- CG Supervisor & Technical Director
- Mo Asnaei
- Year
- 2024
The brief
Show the layered blue dial, the premium crystal and the mechanical depth of the watch, and keep it convincing from extreme macro to wide hero shots.
The challenge
The shell-like dial reflects differently inside and on its surface as light and camera move. A standard metal or gloss material could not reproduce it.
The solution
A dedicated multi-layer dial shader built from pattern studies, every surface checked under moving light and close focus, and an assembly shot timed to feel engineered yet elegant.
Frames
Look development, shading, animation, product lighting, rendering and compositing.
Cinema 4D · Octane · NukeX
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