Case study · CASIO G-SHOCK
G-SHOCK 40th Anniversary Carbon Edition
“Time Collapse”, the main film for G-SHOCK’s 40th Anniversary U.S. event, launching the limited GCW-B5000UN-1 Carbon Edition.
- Brand
- CASIO G-SHOCK
- Production
- Marumedia LLC, Japan
- CG Supervisor
- Mo Asnaei
- Deliverable
- Event main film
The brief
Reintroduce G-SHOCK to a new generation with a cinematic short that shows what the watch stands for: toughness, technical complexity and timeless design.
The idea
Time collapses, not as destruction but as transformation. Fragments, cracks and debris converge until chaos settles into the finished watch.
The craft
Houdini cracks and X-Particles debris, lighting treated like a live-action set, and custom shaders for carbon, resin and mineral glass with fine imperfections so nothing reads as plastic CG.
Frames
Animation, blocking, look development, simulation, lighting, rendering and compositing.
Cinema 4D · Houdini FX · X-Particles · Octane · NukeX
Start a project
Launching a product like this?
Send the product, deliverables, timeline and a budget range. You'll get scope and a ballpark within 24–48 hours.
info@rendercaptain.com